Technology

MOBILE Dominates Current Digital Spending Habits

New StackAdapt survey


(Source: StackAdapt)
(Source: StackAdapt)
USPA NEWS - On August 9, StackAdapt released its 2017 Omni Survey. Using Leger's Online Panel, Survey Results uncover Current Digital Spending Habits, the rise of m-commerce and Key Insights into the Average Consumer Experience while buying on his or her Smartphone....
On August 9, StackAdapt released its 2017 Omni Survey. Using Leger's Online Panel, Survey Results uncover Current Digital Spending Habits, the rise of m-commerce and Key Insights into the Average Consumer Experience while buying on his or her Smartphone.

KEY FINDINGS :

* 53% of Consumers use their Smartphones to make online purchases at least once. 11% of Consumers make more than half of their online purchases using Mobile. The majority of this group are University Educated, Generation X and Millennials (between 18-44) with high annual earnings (<$80K CDN)

* 47% of Consumers make no purchases using their mobile device.

* 4 out of 10 Consumers use Mobile to purchase for Entertainment (43%), Digital Products (41%) and Consumer Goods (39%).
* Female Consumers in Households with Children under the age of 18 are more likely to make online purchases on their Mobile Device than Men.

* Younger Consumers who use their Mobile Device to make online purchases are most likely to buy Entertainment, Digital Products, Clothes, Services, and Financial Products.

* More than 82% of Consumers using Mobile to make online purchases say at least one thing prevents them from making an actual purchase. The most common reason (54%) is due to the Small sSreen. Poor landing page experience trails in second place (33%).

* While 35% of Consumers browse the web on their Mobile in incognito mode, 34% of cCnsumers say that they never browse in incognito
* More than 38% say that they always/most of the time discover a Product on Mobile but make the actual purchase on a bigger Device (desktop/tablet/laptop).

* 43% of Consumers using mMbile for making online purchases delete Cookies once a month.

KEY INSIGHTS FROM StackAdapt :

* Certain Industries, such as Entertainment, perform better on Mobile because of their 'one-size fits all' nature. For industries such as Financial Services and e-commerce where Consumers face a plethora of choices, Brands must focus on offering tailored options to the right Audience.

* Cookie based targeting is inefficient. It is device-focused, rather than people focused.

* User-experience is integral to Mobile Commerce.

* Brands ought to realize the potential of Connected Devices and Data.

Source : StackAdapt

Ruby BIRD
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